![]() ![]() Then, we’ll discuss how Blue Ribbon transitioned into Nike and how Nike became the successful brand it is today. Next, we’ll describe how he followed this idea with his first company Blue Ribbon and some of the major developments during this period. First, we’ll discuss his Crazy Idea to sell Japanese running shoes. Knight breaks down the process of creating Nike. By offering his personal experience as a testament to the power of hard work and creativity, Knight aims to inspire other entrepreneurs, artists, and people trying to find their way in life. Published in 2016, Shoe Dog is a guide to starting a business, following your crazy ideas, and overcoming obstacles. He offers an honest perspective about the imperfect process of building a successful company. Like many entrepreneurs, Knight started by solving his own problem-wanting high-quality, low-cost running shoes. In Shoe Dog, Phil Knight chronicles the journey of creating Nike, a globally-recognized athletic shoe and apparel company. 1-Page Summary 1-Page Book Summary of Shoe Dog ![]()
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